Top 10 Facebook Brands in Indonesia: No.1 is an eCommerce one: BatikIndonesia

Top 10 Indonesian Facebook Brands by Number of Local Fans

 No  Brand Fans Local Fans 
1 Batik Indonesia Batik Indonesia 4 989 033 4 986 766 /91.9 %
2  BlackBerry 29 234 702 4 101 220 /14.0 %
3 BlackBerry BlackBerry 4 093 445 4 087 578 /99.9 %
4  Yamaha Motor Indonesia 4 028 084 3 793 473 /94.2 %
5  Intel 22 911 411 3 360 378 /14.7 %
6  Samsung Mobile 28 686 819 3 355 877 /11.7 %
7  Surfer Girl 2 956 724 2 706 200 /91.5 %
8  Cinema 21 2 625 934 2 421 984 /92.2 %
9  XL Rame 2 430 715 2 382 545 /98.0 %
10  Tokobagus 2 327 780 2 416 316 /98.6 %

Source: SocialBakers’ Report

The two eCommerce brands are:

1. BatikIndonesia – ~5M fans – No.1: a website selling Batik online.

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Batik is a very popular Indonesian cloth that is traditionally made using a manual wax-resist dyeing technique.
From The Jakarta Post: ” Indonesians have been asked to wear batik on Oct. 2, following UNESCO’s decision to add the traditional dyeing technique to its Intangible Cultural Heritage list.”
Batik keyword is also top the list of Indonesian fashion-related keywords according to Google Keyword Planner with 74.000 searches/month, following by “kebaya modern” (Indonesian tradditional dress, 49.500 searches) and “baju muslim” (Muslim dress, 49.500 searches)
I just realized one weird thing that the “People Talking About This” of this page is quite  low: just ~7.000 talkings/5M fans. Another odd fact is BatikIndonesia.com‘s Alexa global rank is just around 1.000.000

2. Tokobagus – ~2.4M fans – No.10

Tokobagus.com's categories

Tokobagus.com’s categories

One of the leading C2C eCommerce sites in Indonesia. Quote from TechinAsia: “Tokobagus is one of the largest classified ads sites in Indonesia. It’s more commonly used by Indonesians to conduct C2C e-commerce and trading activities online. Co-founded by Arnold Sebastian Egg and Remco Lupker in 2003, Tokobagus has been popular among Indonesian Internet users, especially those in Malang and Semarang.”

Tokobagus has an impressive Alexa global rank 624, and 12 in Indonesia.

Who is the real champion of  eCommerce brands on Facebook in Indonesia?

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EcomEye.com Southeast Asia eCommerce
Minz Buii is a digital marketer/market advisor from both startups and corporates in online ecommerce and offline retail chain in Southeast Asia. He's also an avid Asia explorer and love enjoying local foods and learning different cultures in Asia. Currently Minz is based in the melting pot of Bangkok!

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