HotelsCombined Thailand’s Paul Riampanich on Thai travelers’ insights

Southeast Asia is the worldPaul Riampanich - Hotelscombined Thailand fastest growing travel destination. And Thailand for sure is the most favorite destination in this region. Bangkok for the first time became the world most visited city in 2012, surpassed global icons Paris, New York, London with nearly 16 million visitors. We usually think about Thais as friendly and kind hosts with customer-oriented mind and smiles, not as travelers. But as a country with 67 million people, and a growing middle class, they are not only staying and serving at home but also travelling around the world. So I want to get into the mind of a person who has lot of information and statistics about Thai travelers’ insight. Let’s talk with Paul Riampanich – Thailand Market Manager of HotelsCombined, one of the world popular hotel search engines

Who are the users of HotelsCombined in Thailand and any interesting online behaviors of Thai travellers?

HotelsCombined is the world’s leading hotels price comparison site, with over 30 million users a month and a database of over 800,000 properties (15,000 hotels within Thailand). It is popular with international travelers who use the site to book accommodation within Thailand, as well as approximately 300,000 users from Thailand use HotelsCombined to search and compare prices of hotels around the world.

Mobile-Internet-Users-in-Thailand-2013

Mobile Internet users in Thailand 2013

Over the years the number of traffic from mobile device has increased significantly. Our mobile traffic has grown more than 170% higher in the last twelve months.

How do Thai travelers know about HotelsCombined?

We run a number of social and marketing campaigns within Thailand. Our social media campaigns have been particularly successful and have driven a large growth in recognition within the travel industry.

The site is also highly regarded by travel experts who are active within a number of Thai travel forums.

How does Thai version site help in Thai market?

You can guest what is it about in most of other languages in Southeast Asia, but hardly know when it's in Thai

You don’t know, i don’t know, only the Thais know what it is about!!!

We have localized the Thai version of the HotelsCombined site as much as possible, so that we can offer our Thai users a world-class experience. We aim to become one of the country’s premier hotel meta-search sites.

In order to create an experience specifically for Thai travellers we needed to take the time to understand any culture barriers, language differences, local regulations and develop local supplier relations.

By doing so, our website it will also provide the best user experience to our users such as being able to find destinations or hotels by using Thai language in our search box. With hotel descriptions and reviews in Thai language, our user will find all useful information they need to make a decision on their hotel booking.

Agoda is already very popular in Asia, especially in Thailand. So why should travelers use HotelsCombined coz usually they can find the cheapest rooms from Agoda?

More than 300 million people every year use HotelsCombined to find the best prices for over 800,000 hotels in 120,000 destinations across the world. We search all major travel and accommodation sites. Thanks to the breadth and quality of the travel and hotel sites we search, users will always find the best rate through our site. As our way of standing behind this statement we offer a best price guarantee.

The most popular price ranges and hotel segments of Thai travellers?

Three star accommodations are the most popular options with Thai travelers, followed by four star properties and then budget two star accommodations.

Besides price, which other factors Thai travellers concern about while searching for hotels?

While price is definitely one of the key considerations of Thai travelers when booking hotels; hotel popularity and reviews are also important.

That’s why we aggregate more than 38 million reviews from our suppliers. These reviews provide valuable information and help our users to choose the right hotel to book. There is a filter within the site that ranks hotels by popularity and review score, so that travelers can easily find and book the top-rated hotels.

Where are the top domestic and outbound destinations of Thai travellers?

top outbound thailand

Japan has always been the most popular outbound destination for Thai travelers. This is due to its unique culture, attractions and the fact that Thai travelers can stay in the country without visa for 15 days.

In terms of the most popular domestic destinations, Pattaya and Hua Hin are the favorites for Thai travelers. These seaside destinations are only a short distance from Bangkok, therefore it’s convenient for the travelers to travel to.

Who are HotelsCombined’s partners in Thailand and which benefit would they get from HotelsCombined?

Our partners are able to use our world-leading hotel comparison on their website or mobile site, which allows their users to check hotel prices and availability from all major travel sites, in one simple search. Partners can also access quality hotel information in over 40 languages for free. This can be seamlessly integrated into their sites both desktop and mobile app with either a co-brand or private branding (white label) solution.

We have partnered with numerous websites in Thailand in many categories. Some of our current partners in Thailand are Checkraka.com and Priceza.com, leading price comparison websites in Thailand.

Any trends and statistics you can see? How does the political scene affect the market?

The political situation during Q1 and Q2 meant that Thai travelers were perhaps a little more cautious about their spending on travel. However, from our data and with the growth of the market we haven’t seen a particular impact on the number of traffic and bookings.

Skyscanner, Wego, Trivago, … are working in or entering Thailand market what is HotelsCombined reaction?

It is a large market place and our focus will continue to be on providing the best possible service for both consumers and our partners.

http://lowres.cartoonstock.com/hobbies-leisure-hotel-hotelier-three_star-customers-complains-ksmn3645_low.jpg

Travel meta search sites will search from the other Online Travel Agencies (Agoda, Booking, Expedia…) and hotel sites to find the best deals

How about the role of Thailand market if compared with other countries in Southeast Asia?

Thailand is a developing market with lots of potential for growth. Thai travelers are very tech savvy and are therefore more open to using online channels to plan and book their travel than some of the countries in Southeast Asia.

Finally what is the most challenging thing for Hotelscombined Thailand?

Our aim is to continue educating travelers on the benefits of meta-search so that they are aware that they can find the accommodation at the best price available. HotelsCombined site was localized for the Thai market in 2012, with continued improvements and optimizations being made right through to this year, so growing our brand recognition within the Thai industry is one of our challenges.

Thank you!

If you think the post helpful then SHARE it to your friends & colleagues!

EcomEye.com Southeast Asia eCommerce
Minz Buii is a digital marketer/market advisor from both startups and corporates in online ecommerce and offline retail chain in Southeast Asia. He's also an avid Asia explorer and love enjoying local foods and learning different cultures in Asia. Currently Minz is based in the melting pot of Bangkok!

642 thoughts on “HotelsCombined Thailand’s Paul Riampanich on Thai travelers’ insights

  1. This internet internet page is genuinely a walk-through for all of the information you wanted about this and didn at know who to ask. Glimpse here, and you will surely discover it.

  2. Wow, awesome blog layout! How long have you been running a blog for? you make running a blog look easy. The full look of your website is fantastic, let alone the content material!

  3. This particular blog is obviously educating additionally factual. I have found many helpful stuff out of this amazing blog. I ad love to go back again and again. Thanks a bunch!

  4. Your style is very unique in comparison to other folks I ave read stuff from. Thank you for posting when you have the opportunity, Guess I all just book mark this site.

  5. I think other web-site proprietors should take this website as an model, very clean and fantastic user friendly style and design, as well as the content. You are an expert in this topic!

  6. I thought it was going to be some boring old publish, but it really compensated for my time. I will post a link to this page on my blog page. I am sure my visitors will come across that very useful

  7. ItA?AаЂа†s in reality a great and helpful piece of information. I am happy that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.

  8. I must say you have high quality articles here. Your page should go viral.
    You need initial boost only. How to get it?
    Search for; Etorofer’s strategies

  9. A big thank you for your blog.Really thank you! Keep writing.

  10. I think other web-site proprietors should take this web site as an model, very clean and wonderful user genial style and design, as well as the content. You are an expert in this topic!

  11. in the next Very well written information. It will be valuable to anyone who employess it, including me. Keep doing what you are doing ? for sure i will check out more posts.

  12. I’а†ve read a few just right stuff here. Certainly value bookmarking for revisiting. I surprise how a lot attempt you place to create such a great informative site.

  13. What as up mates, how is all, and what you wish for to say concerning this article, in my view its genuinely amazing designed for me.

  14. Wow, superb blog format! How long have you ever been blogging for? you make blogging glance easy. The total look of your website is magnificent, let alone the content!

  15. Incredible! This blog looks exactly like my old one! It as on a totally different topic but it has pretty much the same layout and design. Great choice of colors!

  16. This particular blog is definitely entertaining as well as factual. I have picked helluva helpful tips out of this source. I ad love to visit it again soon. Thanks a bunch!

  17. Your style is very unique in comparison to other people I ave read stuff from. Thanks for posting when you have the opportunity, Guess I all just bookmark this page.

  18. Very interesting information!Perfect just what I was looking for! I have a hundred times wished that one could resign life as an officer resigns a commission. by Robert Burns.

  19. Attractive section of content. I just stumbled upon your site and in accession capital
    to assert that I get in fact enjoyed account your blog posts.
    Anyway I will be subscribing to your augment and even I achievement you access consistently fast.

    More than that, good to go auto insurance will also offer additional coverage such as Comprehensive, Collision, Medical Payment (to cover your own medical cost following an accident),
    rental reimbursement and more

    my sources Car-Insurance-Quotes.co.in

  20. You made some first rate points there. I looked on the internet for the problem and found most individuals will associate with along with your website.

  21. Watch the strategies presented continue reading to discover and just listen how to carry out this amazing like you organize your company at the moment. educational

  22. This is a very good tip particularly to those fresh to the blogosphere. Simple but very precise info Many thanks for sharing this one. A must read article!

  23. We stumbled over here by a different page and thought I might as well check things out. I like what I see so now i am following you. Look forward to finding out about your web page yet again.

  24. Sweet blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I ave been trying for a while but I never seem to get there! Many thanks

  25. Usually I don at read post on blogs, but I wish to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, very nice article.

  26. IaаАа’б‚Т€ТšаЂаŒаАа’б‚Т€ТžаБТžm a extended time watcher and I just believed IaаАа’б‚Т€ТšаЂаŒаАа’б‚Т€ТžаБТžd drop by and say hi there there for your extremely initially time.

  27. This very blog is without a doubt awesome and also amusing. I have discovered a bunch of interesting things out of it. I ad love to return every once in a while. Cheers!

  28. Thanks for another wonderful article. Where else could anybody get that type of info in such an ideal way of writing? I ave a presentation next week, and I am on the look for such information.

  29. We are a group of volunteers and opening a new scheme in our community. Your web site offered us with valuable info to work on. You have done an impressive job and our whole community will be thankful to you.

  30. It is perfect time to make some plans for the future and it is time to be happy.

    I’ve read this post and if I could I wish to suggest you some interesting
    things or suggestions. Perhaps you can write next articles referring to this article.
    I want to read even more things about it!

  31. You have made some decent points there. I checked on the internet for more information about the issue and found most individuals will go along with your views on this website.

  32. “Some tips i have constantly told men and women is that while looking for a good on the net electronics retail store, there are a few issues that you have to take into account. First and foremost, you need to make sure to get a reputable and reliable shop that has got great opinions and scores from other buyers and industry professionals. This will ensure that you are dealing with a well-known store that delivers good service and aid to it’s patrons. Thank you for sharing your thinking on this website.”

  33. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your website? My blog is in the exact same niche as yours and my users would truly benefit from a lot of the information you present here. Please let me know if this ok with you. Appreciate it!

  34. Hi, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam remarks? If so how do you reduce it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any support is very much appreciated.

  35. I’m writing to make you be aware of of the outstanding encounter our daughter went through viewing your site. She realized a good number of issues, including what it is like to have a very effective coaching mindset to make other people quite simply completely grasp a variety of hard to do subject areas. You undoubtedly did more than our own expectations. I appreciate you for providing the warm and friendly, healthy, revealing and also fun tips about the topic to Julie.

Leave a Reply