Thailand mobile market and m-Commerce

mCommerce in Thailand


  • Population: 66 million
  • Internet penetration: 30%
  • Mobile internet penetration: 26%
  • Smartphone sales forecast for 2013: 7.5 million units
  • Mobile traffic to ecommerce sites: 25-30%
  • mCommerce share: 11%
  • Social networks: 18 million users
  • Revenue growth in mobile: #3 country on iOS, #9 on Google Play
  • Mobile advertising: 45% ads shown on feature phones, 45% on smartphones, 10% on tablets
  • Media share: 27% of media time on mobile for mobile web users


Source: on the web

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If you think the post helpful then SHARE it to your friends & colleagues! Southeast Asia eCommerce Minz Minh Buii is an ecommerce marketer from both startups and corporates in online ecommerce and offline retail chain in Southeast Asia. He's also an avid Asia explorer and love enjoying local foods and learning different cultures in Asia. Currently Minz is based in the melting pot of Bangkok!

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