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American heritage handbag and fine leather-goods brand Dooney & Bourke has launched into China via Tmall Global.
With more than 1000 retail stores throughout the US and 60-plus boutiques internationally, its foray online in China could be a hint at a physical presence to come.
Dooney & Bourke is known for its designs, materials and craftsmanship, says director of advertising and PR Liz Kane.
She describes the Tmall Global opening as a major milestone for the company.
In its new online store, the brand will offer Chinese shoppers a range of handbags and leather accessories such as wallets, phone cases and wristbands.
Founded in Connecticut in 1975, the brand has a client list including celebrities Indian actress Freida Pinto, singer Lady Gaga and actress Zooey Deschanel.
Formerly Taobao Mall, Tmall Global was launched by Alibaba in February 2014 as a crossborder marketplace for foreign brands and merchants to sell directly to Chinese consumers.