Indonesia eCommerce & Digital Landscape 2016

 

  1. 1. DIGITAL IN INDONESIA D
  2. 2. 1 2 content Indonesia Digital Landscape Indonesia Ecommerce /
  3. 3. 4th largest population in the world 259.1 million 55% Urbanization 50.1% 49.9% 58.4%12-34years old The younger generation who are born and living in the internet era
    1. Source: http://countrymeters.info/en/Indonesia, wearesocial Jan 2016
  4. 4. 88.1 million Active Internet Users 34% Penetration 19% 15% 14% 13% 12% 12% 11% 10% 8% 0%2%4%6%8%10%12%14%16%18%20% BBM FACEBOOK WA FB Messenger G+ LINE TWITTER INSTAGRAM WECHAT 79.0 million Active Social Media Users 30% Penetration
    1. Source: wearesocial Jan 2016
  5. 5. 326.3 million Mobile Connections 126% Penetration 85% 43% 15% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Mobile Phones (All Types) Smart Phone Laptop/Desktop Tablet
    1. Source: wearesocial Jan 2016
  6. 6. Platform Funding (in millionUSD) 1 Lazada (SEA) 1000 2 Tokopedia 100 3 Bhinneka 22 4 Orami 15 5 Happy Fresh 12 6 Qraved 8 7 Berrybenka 5 8 Scoop 3.21 9 Ralali 2.5 10 Fabelio 2.5
    1. Source: http://www.dealstreetasia.com/stories/indonesia-20-local-startups-attract-336-m-foreign-investments-36870/ 6billion Projected Valuation 2016
  7. 7. B2B C2B B2C (Retail) C2C (Marketplace) Business Model Business Customer BusinessCustomer Conventional Revenue stream: • Margin • Transaction fee • Listing fee • Placement fee • Commission • Membership Online Revenue Stream • Retailing – e.g. Bhinneka • Marketplace – e.g. Tokopedia • Sharing Economy – AirBnB • Aggregators – e.g Gojek • Group buying – e.g. Groupon • Digital goods – e.g. iTunes • Virtual goods – e.g. Zynga • Auction commerce – e.g. eBay • Crowdsourced Services – sribu.com • Freemium – Candy Crush, COC
  8. 8. Source: INDONESIA DIGITAL TRANSFORMATION OUTLOOK BRIEFING 2016
  9. 9. Source: wearesocial Jan 2016
  10. 10. 14.6 22.5 30.8 40.4 50.5 2014 2015 2016 2017 2018 Indonesia Digital Shoppers (In million)
  11. 11. 328.268 376.877 468.809 522 639.172 2014 2015 2016 2017 2018 Retail Sales 1.94 3.22 5.29 8.21 10.92 0.59% 0.85% 1.13% 1.57% 1.71% 0.00% 0.20% 0.40% 0.60% 0.80% 1.00% 1.20% 1.40% 1.60% 1.80% 0 2 4 6 8 10 12 2014 2015 2016 2017 2018 Retail ecommerce Retail ecommerce share of total retail sales Sustainable Growth Source: Statista 2015 In million USD In million USD
  12. 12. Commercials •Limited numbers of merchant •Limited SKUs Payment • Low credit card penetration • Bank Transfer • Cash On Delivery • Affordability Logistics • Underdeveloped infrastructure • Scattered logistics networks • Geographic diversity Supply Chain • Inexperience Seller • Fragmented local merchant networks

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