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8 Steps for Creating an Omnichannel E-commerce Strategy – ColoradoBiz Magazine

With the digitalization of commerce, customers are adopting new shopping patterns. According to Salesforce, 78% of customers use several channels to start and complete a transaction. Additionally, on average, customers communicate with companies through nine different channels. That’s why it’s essential to optimize your e-commerce strategy for omnicannel purposes.However, providing omnichannel experiences requires substantial effort, resources and competence from the retailer. Therefore, future-thinking merchants should focus on a comprehensive e-commerce strategy if they want to advance their omnichannel initiatives.READ: From Clicks to Conversions — How to Craft an Effective Online Advertising StrategyWhat is omnichannel e-commerce?Omnichannel e-commerce is the integration of a brand’s… 

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