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Digital Marketing In Retail Never Sleeps – Here’s How To Keep Up – The Drum

As part of The Drum’s Retail Deep Dive, we explore why a data-led, AI-driven, real-time multichannel strategy is the way forward for marketers in the retail sector to cope with constant change.The world of retail marketing is in constant flux: new channels, new technologies and new customer expectations. Marketers in the sector have to be alert to new ways of reaching their customers at every step of the journey to purchase.At the heart of this challenge is the interaction between online and offline. During the pandemic, consumers moved most of their shopping activity online. Retailers responded with new services such as curbside… 

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