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GoKwik case study: D2C brands from Tier II, III towns drive festive online sales – Business Today

GoKwik case study: D2C brands from Tier II, III towns drive festive online sales – Business Today

E-commerce enabler platform GoKwik, which has partnered with more than 500 direct-to-consumer or D2C brands, saw more than three-fourth of the orders during the festive season originating from Tier 2/3 locations. The period between July and September 2022 saw 77 per cent of the total orders coming from such locations with the partner brands registering a growth of nearly 30 per cent in the gross merchandise value or GMV when compared to previous quarter. The Gurugram-based venture, which was founded in November 2020 by Chirag Taneja, Ankush Talwar and Vivek Bajpai, currently has partnered with over 500 brands including popular names like The Man… 

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