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How Marketers Can Target Gen Z: Tapping Into Social Media And TikTok – Forbes

How Marketers Can Target Gen Z: Tapping Into Social Media And TikTok – Forbes

Share to FacebookShare to TwitterShare to LinkedinThis is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. When it comes to messaging today, social video is king. According to TikTok, the app had more than 150 million active users in the U.S. in March, and according to testimony from the app’s CEO Shou Zi Chew reported by Business Insider, the average user is “an adult well past college age.” Nine in 10 customers say that video helps them make buying… 

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