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Lessons in live commerce: Getting started as a foreign brand in China – Econsultancy

Lessons in live commerce: Getting started as a foreign brand in China – Econsultancy

Live commerce, the act of buying products online during a dedicated livestream, is known to be a major shopping channel in China, with Insider Intelligence forecasting that selling via live commerce will account for a “remarkable 19.2%” of retail ecommerce sales in China this year.Brands who want to crack the China market would do well to crack live commerce. But with dozens of platforms, hundreds of influencers, and a distinctive retail market, how can brands entering Chinese live commerce make their debut a successful one?At Ecommerce Expo, Jack Porteous, Client Services Director at cross-border ecommerce company Samarkand Global, spoke about the company’s… 

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