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Report: Over 17 Percent of Global Holiday Online Sales Influenced by AI in 2023 – SGB Media

Salesforce released its 2023 Holiday Recap of November and December shopping data, indicating consumers spent $1.17 trillion online globally. Online sales reportedly increased 3 percent for the period in 2023 after posting flat results in the 2022 period. The global average discount rate across the holiday season was reported to be 21 percent. Salesforce said that U.S. online sales rose 1 percent to $272 billion for the two-month period, while online holiday sales in Europe increased 6 percent versus the prior-year corresponding period.  The company reported last year that 2022 holiday season sales in the U.S. grew 5 percent versus the prior-year period.… 

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