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Strong December growth pushes online holiday sales up 7% – Chain Store Age

Strong December growth pushes online holiday sales up 7% – Chain Store Age

Holiday online spending rose in 2023 (Graphic: Business Wire).Higher-than-expected December e-commerce activity helped produce healthy 2023 online holiday sales results.According to analysis from Signifyd, U.S. online sales for the entire 2023 holiday season rose 7% from the 2022 holiday season. A key driver was 11% year-over-year (YoY) online sales growth in December, breaking well past early season predictions that the month would only see a 3% YoY increase in online sales. The month’s surge was powered by a 27% YoY boost in grocery sales, a 19% increase in electronics spending, and a 14% rise in spending on leisure and outdoor goods. Signifyd data… 

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