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TikTok challenges e-marketplaces – Bangkok Post

Ms Kornnikar says the TikTok platfrom unlocks opportunities for every size of businesses. (Photo: Apichart Jinakul) With nearly 50 million TikTok users in Thailand, ByteDance’s short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.According to a Momentum Works report, TikTok is an emerging e-commerce player in Southeast Asia with a gross merchandise value (GMV) of US$4.4 billion from a total of $99.5 billion in the region in 2022.In Thailand, TikTok gained 4% of the total $14.4 billion GMV last year, while Shopee claimed 56% and Lazada… 

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