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Top Notch | Mariya Khanji: Since online shopping had picked up in the West, I knew it would pick up in India too – Firstpost

Top Notch | Mariya Khanji: Since online shopping had picked up in the West, I knew it would pick up in India too – Firstpost

IN 2013, when Mariya Khanji had just graduated from fashion school and was figuring where to go next, inspiration came from her favourite shopping destination: Netaporter.com.She had already studied Fashion Merchandising at Raffles Design International in Mumbai, and knew she wanted to be in fashion, but not a designer. She had interned at L’Officiel and Elle magazines, worked at the Ensemble boutique, and styled a film with Manish Malhotra. She then launched Nete.in, a wonderfully monikered homage to her muse (and pronounced ‘Netty’), but also an acronym for ‘Not Everything To Everyone’.Afoot DressNete would be a curated fashion marketplace, selling young fashion… 

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