Indonesia’s medical ecommerce Q&A with HaloDoc’s CIO Doddy Lukito

Doddy Lukito - HaloDoc's CTO

Doddy Lukito – HaloDoc’s CTO

Before HaloDoc, Doddy was a venture capitalist with InvestIdea, a fund focuses on accelerating early-stage internet and technology companies in Indonesia. Now as a VC turned into entrepreneur, Doddy sees himself as a venture builder. Doddy Lukito is working as a Chief Integration Officer at HaloDoc, formerly known as M-HealthTech. HaloDoc is a secure e-healthcare platform that unites patients, doctors, insurance, pharmacy, labs, and other healthcare stakeholders in simple mobile-first solutions. 

HaloDoc’s last funding round was led by Singapore-based VC Clermont Group, along with Indonesian transportation and payments giant GO-Jek, e-commerce platform Blibli.com, and NSI Ventures. According to Doddy, the funding is mainly for product development to continue refining our product to make it easier to use for users, and targeted marketing to raise awareness to the Indonesian consumers. Let’s chat with Doddy and get thoughts about the way a healthcare startup and medical ecommerce work in Indonesia.

What make Halodoc different from other healthcare startups such as AloDokter, Klikdokter, Prosehat, Tanyadok, Udoctor, and Dokter.id?

 

Doddy Lukito: Halodoc serves its users as ecosystem layer, connecting all stakeholders in healthcare industry in Indonesia adhering to its mission in simplifying healthcare for Indonesians.
Minz’s Growth Hacking Note
AlokDokter is probably the most decent competitor with HaloDoc. AloDokter is also backed by prominent investors such as SoftBank, GoldenGate Ventures.
HaloDoc’s advantages: strong connections and integration with doctors and pharmacy networks, offline customer services. HaloDoc claims to have a network of 19,000 licensed doctors, 1,000 certified partner pharmacies in 2016.
AloDokter has a strong focus on content marketing & SEO with a large medical information portal and attracted millions of monthly visitors.

From my growth-hacking quick check, a majority of Alodokter’s traffics comes from searches, mostly for diseases and drugs information searches, a result from their rich content medical library of 330.000 pages. HaloDoc seems to be very strong in mobile app, while Alodokter dominates in desktop.

Now with the support of one of the investors Go-Jek, your service can deliver medicine to 35 cities in Indonesia? It’s not conflicted with Go-Jek’s GoMed service?

We are not competing. Gomed is actually Halodoc . When Go-Jek users tap on GoMed icon in Go-Jek apps, it will open Halodoc apps. If the user does not have the apps yet, then it will redirect to Playstore or Appstore to download Halodoc apps.

See more: Go-Jek spins out Go-Med

What are the difference between selling medicine online and selling other normal goods? Is Halodoc considered a marketplace for drugstores? Can people buy prescription drug from Halodoc app?

Halodoc is NOT a marketplace for drugstores. Because we are carefully handpick our pharmacy (called apotik in Bahasa Indonesia) partners. We ensure that our apotik partners are authorized to sell medicine based on the SIPA license given by Indonesian authority.
Selling medicine is definitely different than selling normal items. There are a lot of rules set by authority that Halodoc as the platform must abide. User can buy prescription drug from Halodoc only if it follows proper clinical pathway processes.
What make people buy medicines online via Halodoc app instead of go to a nearby drugstore?
Convenience and assurance that they will get the accurate medicine and guaranteed service level that the item will arrive within specific time-frame. Those two factors are extremely important for anybody who required medication.​

Halodoc also guarantee that we do not mark up any pricing for medication or vitamins, all prices are directly quoted from the pharmacy we partner with.

The app offers a full range of services: online consultation, medicine delivery, on-demand lab tests, a hospital and doctor directory, as well as an appointment scheduler. Which is the most popular service? and why?
Our most popular services are consultation and medicine delivery, which parallels with the market need.
Most people need to talk to a doctor or buy medicine more often than needing a lab test, and our App reflects the typical consumer behavior. The Appointment and Directories features currently are not published yet and will be available for our users in due time.
Halodoc Android app has more than 6700 good reviews, can users review doctors and drugstores just like they can do after using other services?

Users are able to review Halodoc and its partners’ (doctors and drugstores) services from within the apps. However, the review results are strictly confidential and is not published by Halodoc. The collection of those data are mainly for the purpose of internal quality control within Halodoc to fulfill the requirements from regulatory perspective.

You are the Chief Integration Officer of Halodoc, so normally how long would it take to get a partnership service integration done? and what are the key factors to do it successfully?
It is totally case by case depends on many factors, i.e: the business size of the partners, type of collaboration to be done, and so on.
The key factors is to establish mutual benefit between Halodoc and its partners in the spirit of simplifying healthcare access to Indonesians people.
Will Halodoc expand to other countries outside of Indonesia? And 2018 focus?
HaloDoc founder and CEO Jonathan Sudharta (red shirt)

HaloDoc founder and CEO Jonathan Sudharta (red shirt), with IT minister Rudiantara at Halodoc’s launch. Photo by TechinAsia

There is no plan to expand outside Indonesia yet, as Halodoc still have many homework to simplify access to healthcare within Indonesia.
Note: from insider’s views, Glassdoor’s users, eg HaloDoc’s employees rated HaloDoc with an average 4.9/5 with 10 reviews, the rating’s quite good among Indonesian startups. One anonymous employee shared that HaloDoc is a “Good place to learn about startup environment”. According to this employee:

Pros: There’s a lot you can do over here. You can learn how to set up everything is the initial stage and there’s a lot willing to share about their expertise. 
Cons: Since it’s a startup, things have not been established yet. 

Last but not least, besides the mentioned powerful backers, HaloDoc’s Founder/CEO Jonathan Sudharta is the son of the founder of Mensa Group, one of the country’s largest pharmaceutical and medical equipment suppliers.
Minz Buii

Summary
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Author Rating
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Aggregate Rating
3 based on 18 votes
Brand Name
HaloDoc - Medical Ecommerce
Product Name
HaloDoc
EcomEye.com Southeast Asia eCommerceMinh Buii (Minz) @ EcomEye interviews top founders/investors/experts to share their insights about How to scale up a startup/raise fund/build a team/expand to a new market. Minh also writes his own growth-hacking thought on How a retailer goes ecommerce, execute O2O strategy, boosting traffic to a website/app, improving conversion rate & online revenue from his hands-on skills (strategic positioning, SEO, social media, content marketing) in different startups and corporates,… All about Growth-Hacking eCommerce in Southeast Asia
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