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12 most popular New Zealand online shopping sites & startups 2023

Top NZ shopping sites

Best 12 New Zealand online shopping sites & apps

Online shopping in New Zealand is an interesting experience while finding local specialties. The green country is known for high quality milks, local designers, handcraft jewelry, arts and crafts, wine and souvenirs. Many online shops offer a shop now pay later option like fintech startups Afterpay and Laybuy. These options can make your online shopping experience convenient. Let’s explore some of the best online shopping sites & ecommerce startups in New Zealand

  1. Kmart NZ – 3.2M
    • shop at kmart nz online and in-store for affordable homewares, furniture, electronics, toys and kids clothing.
  2. Mitre10 – 3.01M monthly visits 12 most popular New Zealand online shopping sites
    • For home hardware products, builders’ supplies & DIY essentials New Zealand wide, visit your local Mitre 10 or Mitre 10 MEGA store, or buy online.
  3. Mighty Ape – 2.7M  12 most popular New Zealand online shopping sites
    • New Zealand’s place to shop online with thousands of in-stock Games, Books, Toys, Furniture & more. Get fast shipping & great service.
  5. The Market – 1.5M monthly visits
    • Self-intro: Themarket is New Zealand’s top online shopping destination for popular fashion, electronics, sports items and more from all of your favourite brands. shop our range today!
  6. Glassons – 1.2M
    • is one of New Zealand and Australia’s favourites online stores. shop and buy the latest in women’s fashion and clothing.
  7. Harvey Norman – 1.2M
    • Harvey norman is a leading retailer in nz with a huge range of products available to buy online and in-store. shop for laptops, tvs, furniture and much more!
  8. Cheapies – 804k visits
    • Cheapies is New Zealand’s hottest bargain hunting community, where deals, coupon codes, vouchers, special promotions and freebies are shared everyday.
  9. WarehouseStationery – 601k visits
    • For all your office products, furniture, tech, stationery and crafting needs, now with free click & collect and free delivery on orders over $46!
  11. Office Max  – 214k visits
    • OfficeMax is a one-stop shop offering office supplies, stationery, paper, school supplies and more. whatever your job or task at hand – let’s get it done!
  12. TradeMe
    • one of NZ’s  leading Auction & Classifieds Sites. Want to buy or sell? Head to Trade Me, NZ’s biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of ..

  13. AliExpress
    • it’s also a popular shopping site in NZ
  14. 12 most popular New Zealand online shopping sites Countdown
    •, operated by Woolworths New Zealand, Ltd., is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in New Zealand. With regards to the product range, achieves the greatest part of its eCommerce net sales in the Food & Personal Care category. Furthermore, products from the Toys, Hobby & DIY category are part of the offer. The online store was launched in 1996.
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