FASTBOOKING selects Cendyn to provide seamless connectivity and best of breed solution
SINGAPORE – 1 MARCH 2018 – FASTBOOKING has selected Cendyn, the leading CRM and sales platform, to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform. This collaboration will provide seamless connections between CRM and FASTBOOKING’s multiple e-commerce solutions which in turn, will empower hoteliers to provide the best possible experience for every guest and drive qualified traffic to the hotels’ website.
Upon attracting a new guest to the hotel, its goal is to secure future stays and influence the choice of booking channel. The direct channel delivers the highest yield for repeat bookings and presents the opportunities to influence brand perception. This relationship between technology platforms will allow hoteliers to see a holistic view of every guest and thereby improve engagement for every guest, regardless of which channel they came through.
“It is an honour to be working with FASTBOOKING. The seamless solution will assist hoteliers to target their most valuable guests, keep them at the forefront of marketing technology and to also penetrate the competition,” said Charles Deyo, President & CEO of Cendyn.
To reinforce this relationship and its focus for hoteliers, FASTBOOKING and Cendyn will be sharing best practices in the new series of Digital Lab tour for 2018. As the Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, including Cendyn, participation in the conference nearest to them is complimentary. This year, the conference will cover the re-conceptualisation of the booking sequence. From acquisition to conversion and finally retention; providing hoteliers with holistic, turnkey solutions.
“We are pleased to be working with Cendyn to offer the industry with best of breed CRM solution all in one-stop. With the ever-present threats to the hotel industry, smart hoteliers know there is always room for improvements. This conference and relationship with Cendyn will steer hoteliers to focus on where they really should be,” expressed Pierre-Charles Grob, Managing Director Asia of FASTBOOKING.
FASTBOOKING offers leading edge e-commerce solutions for hotels to boost their direct sales strategy. Our solutions based on a cutting-edge cloud platform and our proven expertise in digital marketing enable hotels to boost brand visibility and promote online sales through online and mobile channels. Our local experts offer daily support to hoteliers, in more than 90 countries, to help them leverage our solutions and retain their independence.
Founded in 2000, FASTBOOKING is the specialist for digital solutions dedicated to independent hotels.
About FASTBOOKING Digital Lab
FASTBOOKING Digital Lab is a learning lab for hoteliers to increase their profits in a digital and data-driven world!
Dedicated to hoteliers and spearheaded by industry leaders, this conference covers the current issues hoteliers are concern about and provides turnkey solutions that would shape the fundamentals of distributions.
It provides hoteliers with an opportunity to re-think and re-conceptualise the flow of the booking sequence. From Acquisition to Conversion and finally Retention.
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London, Munich and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.