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shopping apps china

10 most popular China shopping apps/startups 2023

Chinese shopping apps have gained immense popularity in recent years, with a large number of consumers using them to shop online. Some of the most popular Chinese shopping apps include Alibaba’s Taobao and Tmall,, Pinduoduo, and

According to a report by eMarketer, the number of mobile phone shoppers in China is expected to reach 873 million in 2021, accounting for over 70% of the population. The report also found that over 80% of mobile phone users in China have used a shopping app in the past year. However, there are also challenges that Chinese shopping apps face, such as concerns around counterfeit products, data privacy, and cybersecurity. There have been instances where counterfeit products have been sold on these platforms, and some users have reported instances of fraud and data breaches.

Let’s have a look at these most used shopping app in the country with nearly 1.5 billion people. Alibaba group owns several spots in the top 10 shopping apps in China.

  1. 939 million monthly active users (MAUs)

    • Tmall, a landmark website for online shopping in China, a super comprehensive shopping platform in Asia, with more than 100,000 brand merchants.
    • Tmall generated US$84.54 billion in gross merchandise volume (GMV) during the 11.11 Global Shopping Festival alone last year.
  2. Taobao  874 Million monthly active users (MAUs) Top 10 China shopping apps

    • Tmall Taobao Overseas is a cross-border e-commerce platform for Chinese people, covering consumers in more than 200 countries and regions.
  3. 751 million monthly active usersTop 10 China shopping apps

    • pinduoduo – Shopping together, more savings, more fun, the group buying site with the sharing viral mechanism on Wechat has grown rapidly to be the fastest growing shopping app in China recent years.
  4. AliExpress – 666.5M

    • The global shopping version of Tmall & Taobao of Alibaba Group. AliExpress is the e-commerce retail platform of Alibaba, serving buyers from all over the world with more than 20 different languages
  5. 580.5M

    • is the largest B2C retailer in china, a member of the Nasdaq100 and a Fortune global 500 company.∏
  6. WeChat Stores

    • WeChat has 1.31 billion monthly active users and WeChat Stores are threatening the market leaders
  7. Meituan – 290M Top 10 China shopping apps 2023

    • Meituan is a one-stop platform for food, transportation, travel, shopping and entertainment. Originally Meituan was the largest food delivery app in China.
  8. Xiaohongshu – 158M Top 10 China shopping apps

    • Xiaohongshu has finessed its approach to influencer marketing and ecommerce, experts say. Xiaohongshu is China’s Instagram on steroids, blending influencers and shopping
    • Xiaohongshu is popular with China’s Gen Z for its blend of influencers and shopping.
  9. Suning – 61M

    • Suning is a Chinese retail and e-commerce conglomerate that sells clothing, snacks, electronic devices, appliances, and more. Originally Suning is the largest electronic devices retail chains in China with thousands of brick and mortar stores.
  10. VipShop – 41M

    • Vipshop is a leading online discount retailer for brands in China. The Company offers high quality and popular branded products to consumers throughout China at a significant discount from retail prices.
    • As compared to conventional on-line marketplaces or large-scale multi-category online retailers, Vipshop has successfully created a third e-commerce model and proven that it can provide tremendous scale and profitability.
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