Research 2 min read In India, festive celebrations span from September to the end of the year, brimming with uninterrupted shopping activities. The festivities are phygital as 54 per cent of respondents prefer hybrid shopping, combining online and offline methods and 44 per cent said they would shop online only.Read by: 100 Industry ProfessionalsRepresentative imageClose to the festive season,InMobihas unveiled key insights from its annual festive trends report. The Marketer’s Guide to the Festive Season 2023 forIndiadelves into the mushrooming trends inbuying behaviourduring the festive period, highlighting their potential to mould digital marketing strategies for brands.The report highlights that 54 per cent…
84% consumers report an increase in online shopping budgets: InMobi report – ETBrandEquity
