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84% of India will be spending more on online shopping during the festive period: InMobi report | Marketing – Campaign India

84% of India will be spending more on online shopping during the festive period: InMobi report | Marketing – Campaign India

84% of India will be spending more on online shopping during the festive period according to InMobi’s ‘The Marketer’s Guide to the Festive Season 2023’.The report further adds that 63% of India knows the product they want to buy but are undecided on the brand. In terms of how they’re planning to make the purchase, 54% of the 960 respondents claimed that they’ll be going the hybrid way and combine offline and online shopping for the festive season while 44% said they’re only interested in online shopping.58% of the 187 respondents claimed that they’re planning to shop around Dusshera and Diwali, while 36%… 

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