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Adapting Your Digital Marketing Strategy To Local Events And Seasons – Search Engine Journal

Adapting Your Digital Marketing Strategy To Local Events And Seasons – Search Engine Journal

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines.In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community participation and engagement as a means to establish this localness.Two primary means of engaging with local customers are via events or establishing communications during relevant occasions.Both offer the opportunity to create informational, educational, or promotional content where local businesses are able to demonstrate their experience, expertise, authoritativeness, and trustworthiness – or E-E-A-T – which Google strongly factors into its Search Quality… 

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EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

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