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AI in ecommerce: Rithum’s Aarthi Ramamurthy on tech priorities after Cadeera acquisition – Digital Commerce 360

AI in ecommerce: Rithum’s Aarthi Ramamurthy on tech priorities after Cadeera acquisition – Digital Commerce 360

Rithum is a young brand in 2024. However, it is made up of a portfolio of established names in software and artificial intelligence (AI) in ecommerce. The company, which rebranded in December, was previously known as CommerceHub. The new name debuted as Rithum announced the acquisition of the AI startup Cadeera.Aarthi Ramamurthy joined the company as chief product officer before the name change in 2023. This year, as chief product and technology officer at Rithum, she will play a leading role in bringing its offerings into their first year under the new brand. A veteran of the tech world, Ramamurthy previously held… 

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