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Alibaba’s factory-direct online shopping soars in China – Nikkei Asia

Alibaba’s factory-direct online shopping soars in China – Nikkei Asia

SHANGHAI — Online shopping direct from the factory is gaining popularity in an increasingly frugal China, where an Alibaba Group Holding-owned marketplace for wholesalers has logged a 30% year-on-year jump in users this November as ordinary consumers hunt for lower prices.”I buy everything from clothes to curtains and hangers,” said Cai, a 33-year-old female office worker who lives in Jiangsu province and is an avid individual user of 1688.com, the marketplace in question. 

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