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Apple embraces live streaming on Alibaba’s Tmall for the first time – South China Morning Post

Apple embraces live streaming on Alibaba’s Tmall for the first time – South China Morning Post

Apple to sell products via live streaming on Alibaba platform during midyear online shopping festivalUS tech giant Apple will host its first live-shopping event on China’s Tmall marketplace this week, embracing a sales practice that has drawn more than 500 million users in the world’s largest internet market.Apple’s official store on Alibaba Group Holding’s Tmall posted a teaser about its first live streaming-shopping event, which kicks of at 7pm local time on Wednesday, saying it will include products such as iPhone 14 and iWatch. Alibaba owns the South China Morning Post.Chinese internet platforms, from short video app Douyin to e-commerce giants… 

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