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Are retail brands ditching mobile apps? A look at some stats & case studies – Econsultancy

Are retail brands ditching mobile apps? A look at some stats & case studies – Econsultancy

While initial downloads of retails apps are actually on the rise, app abandonment and preference for mobile web remain big roadblocks. So, are consumers simply bored of retail apps? Or is the technology failing to live up to expectations? Here’s a bit of analysis on the subject.Lack of investmentIn a recent study, L2 found that 44% of luxury retail brands have removed their apps from the app store since 2015. Meanwhile, 56% of brands with an app currently in the store have not updated it in the past year.It’s unclear whether apps being outdated is the reason that consumers are failing to… 

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