Indonesia baby eCommerce from the eyes of Bilna CEO
Bilna.com, a leading baby eCommerce startup in Indonesia just got funded last few days. Information about this news was already spreaded on the Internet. You can find them here
And I’m gonna share with you an exclusive interview with Ferry Tenka, Bilna’s co-founder and CEO. It’s about his insights on baby eCommerce in Indonesia.
Why should mothers buy baby product online instead of buying offline in Indonesia?
1. Convenience, especially in big cities like Jakarta, traffic jam is getting worse every day. Bilna is an e-commerce that focuses on delivering the best customer’s experience. We ship most of the orders within one day or less to ensure customers’ satisfaction.
Some of the popular baby products in Indonesia?
[quote]Currenlty, 60% of the orders still come from the greater Jakarta Area, 25% Within Java Island (such as Bandung, Semarang, and Surabaya), and 15% from outside Java Island (such as Makassar, Medan, etc.)[/quote]
Roles of social and mobile to Bilna biz?
Mobile-commerce is relatively still low, especially transactions coming in from phones (including smart phones and featured phones), however transactions coming in from tablets are showing a significant growth in the past few months.
[/quote]Thanks Ferry and all the best (milk) for your baby venture!
Ferry was also co-founder of Disdus.com which was sold to Groupon. Back to the end of 2012, I interviewed Jason Lamuda, another Disdus.com co-founder for a post e-Commerce in Indonesia: is the princess waking up?. And now is another post with the most powerful entrepreneurial pair in the Komodo’s country. Jason is now busy with his BerryBenka, a female fashion startup.
Surely they had lots of transaction statistics while doing the daily deal site. And now they go with baby and fashion eCommerce, the two hottest online shopping niches in Southeast Asia. In Vietnam, these segments are also the hottest ones.