BerryKitchen Indonesia secured US$ 1.25M from Sovereign’s Capital and East Ventures to fulfill culinary need of Jakartans
Original Press Release from Berry Kitchen!
FOR IMMEDIATE RELEASE
COOKING HAS NEVER BEEN THIS EASY
Berrykitchen.com introduces “Ready-to-cook”: A package of fresh ingredients and simple instructions for outstanding home-cooked meals
Jakarta, September xx, 2015 – Following the US$ 1.25 million investment from Sovereign’s Capital and East Ventures, BerryKitchen continues to find new ways to meet the culinary needs of Jakarta. Now introducing “Ready-to-cook”: the cooking solution for Jakartans who want to cook their own meals, but don’t have time to do all of their own preparations.
“We recognize that many Jakartans, especially young women, want to cook in their own kitchen but do not have time for the shopping, chopping, measuring, and cleaning of their ingredients,” said Cynthia Tenggara, Co-Founder and CEO BerryKitchen. “Ready-to-Eat creates an easy, fun culinary solution that brings customers closer to the experience of their own cooking.”
Customers can now order a wide variety of Ready-to-cook packages from BerryKitchen’s website. These packages include carefully and hygienically prepared ingredients delivered to the customers in a fresh, cold, ready-to-cook set, complete with a simple instruction guide and other information about the food. These packages save time and money by eliminating the grunt work from the cooking process.
“It’s everything but the chef.”
Prices range from Rp. 35,000- Rp. 120,000 per package, depending on the recipe. Customers can enjoy a wide variety of meals, as BerryKitchen will introduce up to 10 new recipes each week. BerryKitchen delivers these packages Monday-Saturday, 4pm-9pm, and can even do same-day delivery, as long as customers order at least 3 hours prior to delivery.
“The flexibility of our products—delivery times, customized recipes, variety of ingredients—allows customers to have an authentic, personalized cooking experience in their own homes,” Cynthia Tenggara added.
In addition to Ready-to-cook, BerryKitchen is preparing an updated website and mobile app, as a way to improve the quality of services to their loyal customers. BerryKitchen’s customers can start enjoying these two new features by the end of 2015.
BerryKitchen is an online catering service founded in 2012 that provides a variety of meals for lunch, dinner, or snack time. Customers can choose their own lunch menu every day from more than 15 menu items. Orders can be made online at berrykitchen.com, or over the phone. BerryKitchen believes that food should be fun, and they update their menus with new options and customizations every week. BerryKitchen has served more than 290,000 lunch boxes to 10,000 satisfied customers.