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Black Friday Ecommerce Jumps 8%, As Mobile Tops Desktop 11/27/2023 – MediaPost Communications

Black Friday Ecommerce Jumps 8%, As Mobile Tops Desktop 11/27/2023 – MediaPost Communications

 Adobe Analytics reports that eager shoppers spent $9.8 billion on Black Friday, a 7.5% gain from last year.Based on that pace, Adobe now predicts that U.S. consumers will spend an additional $10 billion through Thanksgiving, with $4.8 billion Saturday and $5.2 billion on Sunday.Adobe forecasts that once … 

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