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Chinese direct purchase apps threaten Korean platforms – Pulse by Maeil Business News Korea – Pulse News

[Photo by Han Joo-hyung]South Korea’s online shopping industry is undergoing a significant change as Chinese direct purchase platforms, including AliExpress, aggressively target the Korean market with ultra-low-cost products.AliExpress now ranks as No. 3 in terms of users among all shopping mall apps in Korea. According to data from mobile app analytics service Wiseapp Retail Goods on Monday, the number of AliExpress users surged to 6.13 million last month, securing the third position among domestic comprehensive shopping mall apps. This marks the first time that a Chinese app has reached the top three in the ranking of domestic online malls based on monthly… 

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