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Cultivating A Unique Brand Identity: How Independent Retailers Can Stand Out In A Crowded Market – Forbes

Cultivating A Unique Brand Identity: How Independent Retailers Can Stand Out In A Crowded Market – Forbes

In the dynamic and competitive world of retail, independent retailers face a unique set of challenges and opportunities. With the rise of e-commerce giants and global chains, it’s more important than ever for these small businesses to carve out a distinct brand identity that resonates with their target audience. Fortunately, today’s consumers seem more ready than ever to return to independent brands. There are 154,606 small specialty retail stores in the US as of 2023, an increase of 1.6% from 2022, according to IBIS World. These numbers suggest an audience for independent retailers–the key is catering to that audience in ways that… 

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