Skip to content

Digital Marketing In Retail Never Sleeps – Here’s How To Keep Up – The Drum

Digital Marketing In Retail Never Sleeps – Here’s How To Keep Up – The Drum

As part of The Drum’s Retail Deep Dive, we explore why a data-led, AI-driven, real-time multichannel strategy is the way forward for marketers in the retail sector to cope with constant change.The world of retail marketing is in constant flux: new channels, new technologies and new customer expectations. Marketers in the sector have to be alert to new ways of reaching their customers at every step of the journey to purchase.At the heart of this challenge is the interaction between online and offline. During the pandemic, consumers moved most of their shopping activity online. Retailers responded with new services such as curbside pick-up and buy-now-pay-later. Post-pandemic, the balance shifted again. People wanted to visit real-life shops, to see and try products before they bought them. But, crucially, the relationship between physical and digital retail didn’t go back to the way it was before Covid-19.Consumers now want the best of both worlds. They want the tactility of physical shopping and the convenience and choice of digital. For marketers in the retail sector, the priority is now to understand the effect every touchpoint has on sales, and to use that knowledge to deliver better, more efficient and more effective advertising.Key trends in the… 

Read More

EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

Leave a Reply