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Digital marketing strategies for small business survival – Shama Hyder | Zen Media – Atlanta Small Business Network

Digital marketing strategies for small business survival – Shama Hyder | Zen Media – Atlanta Small Business Network

Implementing digital marketing strategies is vital for businesses to stay relevant and adapt to changing consumer behaviors. On the latest episode of The Small Business Show is Shama Hyder, CEO of Zen Media, Best-Selling Author, and Keynote Speaker.Key Takeaways:1. Hyder believes digital marketing is an extensive landscape and urges entrepreneurs to consider utilizing multiple marketing channels when developing business strategies. She also points out that while many companies focus solely on advertising as their digital marketing technique, advertising is just one type of digital marketing and not the only way to promote a business.2. In digital marketing, it is crucial for businesses to prioritize consumer engagement over technology. Hyder recommends the two-box approach for marketing. 3. The first step is discoverability – is your website easy to find, and does it work properly? Can potential customers easily locate your business online?4. The second approach is memorability – Are you first of mind when a customer has that need of your brand? How can you be top of mind? Does your company leave an impression?5. Companies should be aware that having a social media presence is free, but they need to spend money to reach a larger audience. According to Hyder, the algorithm… 

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