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E-commerce is entering a new phase in Southeast Asia. Are logistics players prepared? – McKinsey

E-commerce is entering a new phase in Southeast Asia. Are logistics players prepared? – McKinsey

While growth of Southeast Asia’s e-commerce market has accelerated since the mid-2010s, the COVID-19 pandemic has propelled it into an new phase. From 2016 to 2021, the total value of e-commerce sales grew fivefold, or 40 percent, annually. And e-commerce’s share of all retail sales surged to 20 percent, from 5 percent. This new stage of Southeast Asia’s e-commerce market isn’t just a matter of increased value. Across the subcontinent, more people are buying a wider array of products online across more diversified channels. To accommodate this expanded range of fulfillment demands, the region’s supply chains are shifting. New logistics capabilities will likely… 

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EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

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