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E-commerce sector enters the next phase – Bangkok Post

E-commerce sector enters the next phase – Bangkok Post

The application of artificial intelligence to enhance e-commerce platforms is an emerging trend. Thailand’s e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.The growth of e-commerce will happen across diverse channels, ranging from social media to websites owned by product developers, said analysts.Live-streaming as a method to sell products is gaining popularity because it encourages consumers to quickly make a purchasing decision, according to analysts.Another trend is the application of artificial intelligence (AI) to bolster e-commerce… 

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