This is a post I’m writing from my experience while working with retail chain, offline retailer in Thailand and Vietnam, also from my observation and research while doing ecommerce marketing in Southeast Asia. The retail chain context in Se.Asia is much different from the ones in US or China. But they’re facing a similar blurring future with Barns & Noble, Best Buy, Walmart (US), Suning (China) in the near future if they don’t act and adapt fast enough. Go big or go home, that’s the big question any retail chain and retailer must have in mind in the battle with the ecommerce giant from US and China.
- Content strategy –
- create as much as content for your product inventory, even some products that you’re no longer selling. Booking/Agoda using this all the time for hotels already closed.
- Multi-channel/O2O strategy
- Optimize customer experience at both online and offline channels
- Social strategy
- Air Asia leverages well this channel and have millions of fans
- Mobile strategy
- Shopee has been using mobile first and now this strategy helps it become the dominent player in the region
- Mobilizing strategy
- Organize mobilizing stores in areas far from cities with low logistic supports
- Marketplace strategy
- Help small vendors sell products based on your site traffic. Walmart is growing well with this strategy
- Long tail strategy
- Focus on small need product lines which are not interested in by top players
- Partnership strategy
- Video strategy
- create video content for your product
- sell via live streaming
- Airlines strategy
- offer different rates based on time/season and the supply of product inventory
- Multi-level strategy
- Personalizing strategy: special price on each customer personal event: birthday, wedding day,
- Cross sales strategy
- Advertising-platform strategy
- Pickup point strategy
- O2O strategy
- Subscription strategy
- Promotional strategy
- Influential strategy
- Group-buying strategy
- Real estate strategy
- Airbnb strategy
- Starbuck strategy: each store in a resident tower/office tower
- Shopify strategy
- Apple strategy
- Cross border trade strategy
- Coffee/fast food chain strategy
- Sumo or ecosystem strategy: all in one
- Localizing strategy
- Suicide or Triangle store strategy
- Crowd-funding strategy
- Local community shareholder strategy
- Social enterprise strategy
- Micro-finance strategy
- Fintech strategy
- IoT strategy
- Chatbot strategy
- Salesmanless strategy
- Greentech strategy
- Ecommerce points of sales strategy: rental points for ecommerce startups
- Big Data strategy
- Marketing Automation strategy
- Follower strategy: shopify, salesforce,
- Franchising strategy
- AI strategy
- Investment strategy
- Synergy strategy
Which one is your favorite? Please share your thought in comment section if any strategy is missing here!
For Press Release and guest posts, feel free to reach mb[at]ecomeye.com