E-commerce in Southeast Asia grew rapidly during the pandemic, and that momentum is continuing. A McKinsey report found that between now and 2026, the market is expected to triple at a compound growth rate of 22%, hitting $230 billion in gross merchandise volume. Not surprisingly, global brands are eager to enter Southeast Asia. E-commerce enablement platform etaily helps them build, manage and scale their e-commerce operations.Founded in 2020 and based in the Philippines, etaily announced today it has raised $17.8 million in Series A funding. The round was led by SKS Capital, a Chinese and Taiwanese private equity firm, and Singapore’s Pavilion Capital. SBI ICCP, a joint venture between ICCP Venture Partners in the Philippines and Japan’s SBI Holdings (formerly SoftBank Investments) and Kaya Founders also participated, along with the Magsaysay family, Chan family, Foxmont Capital and JGDEV, the corporate venture arm of JG Summit Holdings.etaily’s ecosystem includes end-to-end solutions for e-commerce and omnichannel global brands, along with its own portfolio of brands. The startup has about 50 global clients, including Levi’s, Crocs, Reckitt and Skechers, who use it to develop lifestyle products, manage selling on platforms like Lazada and Shopee and brand.com, and fulfill orders through etaily’s asset-light warehouse network.…
etaily is a ‘one-stop solution’ for consumer brands that want to enter Southeast Asia – TechCrunch
