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Everything You Need to Write a Marketing Plan – Business.com

Everything You Need to Write a Marketing Plan – Business.com

To have a successful business, you need a well-thought-out marketing plan to promote your products or services. Although making a few social media posts or blasting a few promotional emails may seem simple enough, disjointed marketing efforts not only confuse your target audience, but can ultimately harm your business. What is a marketing plan?A marketing plan is a strategic road map for how you communicate (online and offline) with your target audience to successfully promote your products or services. Depending on your goal, marketing plans can be extremely basic or highly detailed.According to Molly Maple Bryant, vice president of marketing at Vibrent Health, a marketing plan is not simply a list of things you want to accomplish. Instead, it should list the outcomes you seek — measurable and contextual, like the pipeline you’re developing, or leads you’re generating — and it should explain the high-level strategies you will use to achieve those outcomes. Developing strategies can be complicated, but they make a major difference in keeping you on track and avoiding diversions, also called scope creep. “Once you have an agreed-upon plan, you are able to compare any incoming requests against your strategies to determine ‘Yes, this adheres to my strategy so… 

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