Blockchain technology can demystify the digital advertising supply chain, in turn helping to tackle ad fraud and create more valuable impressions. It can provide media companies with new ways to monetise with the option of micropayments and consumer donations. It can provide consumers with better access to finance, greater online privacy and control and rewards. But it is a powerful tool that can also be used to increase a goverment’s power and surveillance. Let’s dive in. So what is blockchain? Blockchain is essentially a technology process that allows digital information to be recorded and distributed, but not edited. A blockchain is an…
Examining blockchain: uses in advertising, media and beyond | Advertising – Campaign Asia
