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Fashion ecommerce: How to analyze search demand and forecast trends – Search Engine Land

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream.  Users are being reminded to make more sustainable buying choices, turning more toward thrift. Users are also moving away from using Google for discovery and utilizing Amazon and TikTok more. This shift in the market and consumer means data is more important than ever, and the ability… 

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