Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digital data analysis. In this article, we’re delving into a realm that’s at the heart of capturing growth opportunities – the transition from Universal Analytics to GA4. Let’s explore the crucial differences between Universal Analytics and GA4, offer practical tips, and guide you through a seamless transition to GA4, ensuring minimal data loss.Understanding the Shift: Universal Analytics vs GA4 First off, let’s address the elephant in the room: What exactly is GA4 and how does it differ from Universal Analytics?…
GA4: The Game-Changer in Ecommerce Analytics – ClickZ
