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How brands can best maximize Chinese apps Xiaohongshu, Douyin, Weibo and Zhihu – Jing Daily

How brands can best maximize Chinese apps Xiaohongshu, Douyin, Weibo and Zhihu – Jing Daily

China’s strong supply chain coupled with demographic dividend and online traffic dividend have lowered the barrier to launching new consumer brands there.For the past few years, emerging C-beauty labels, such as Florasis, Perfect Diary, and Judydoll, have relied on a strategic formula, known as ‘grass rooting’ (种草) to quickly raise young buyers’ interest online and create new ‘It’ products.“5,000 user generated content on Xiaohongshu + 2,000 question-and-answer on Zhihu, China’s Yahoo! Answers, + appearing on top anchor Li Jiaqi’s live broadcast room = the birth of a new brand.”However, as this ‘grass rooting’ technique has been widely adopted and China’s online ecosystem… 

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