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How brands in China are embracing e-commerce 2.0 | Partner Content – Campaign Asia

How brands in China are embracing e-commerce 2.0 | Partner Content – Campaign Asia

e-commerce in China is considered one of the most developed within the digital ecosystem, despite its highly complex and competitive nature. E-commerce giants, such as TMall and J.D. play a significant role in this network by shaping consumer trends; whilst multiple industry wide O2O platforms and retailers compete for market share. In the recent years, consumer purchasing trends have shifted drastically; and new platforms, like, TikTok/Douyin have disrupted the e-commerce landscape.  TikTok, a short-form video sharing platform, has recently ventured into the e-commerce space, pivoting, and reinventing itself from its original social media framework. The stream of content that users receive is… 

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EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

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