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How data and analytics increased sales of an Indian eCommerce Enterprise – INDIAai

How data and analytics increased sales of an Indian eCommerce Enterprise – INDIAai

Contribute your expertise or opinions and become part of the ecosystem!Problem / Objective An e-commerce and financial technology company, when seeking to increase the sales of its footwear category, approached the Aptus Data Labs for a solution. The client is an e-commerce and financial technology company that offers B2C services for consumers and has around 17 fulfilment centres across India while partnering with more than 40 courier companies. The client also wanted to increase the GMV (Gross Merchandise Value) by optimizing the amount of cashback or discount to be given to customers.Solution / Approach Aptus Data Labs developed an AI-based analytics model… 

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