At The Drum Awards for Marketing 2021, QIVA Global won the ‘Healthcare and Pharma’ category with the ‘Beauty is within’ campaign for Salus Haus (Floradix). Here, the team behind the winning entry reveal the secrets of this successful project…For many international brands, the Chinese market remains an enigma; the numbers are dizzying, but the realities of competition can be bruising. Floradix, the European market leader in iron tonics, knew it had a significant opportunity in China; its challenge was how to access it and achieve the market dominance it enjoys in Europe.Key objectives of this campaign included: To redefine stereotypical notions of…
How Floradix Cracked The China Market With Its Iron Tonic Marketing Push – The Drum
