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How India Shops Online 2023 – Bain & Company

How India Shops Online 2023 – Bain & Company

Solid foundations: India’s long-term growth fundamentals are robust India’s e-retail market is estimated to scale to $57–$60 billion in 2023, adding $8–$12 billion annually since 2020. The market is estimated to grow by 17%–20% from 2022 to 2023, which is slower than the 25%–30% historic growth rate. The short-term dip was driven by inflationary pressures. This pinched the consumer wallet and eroded consumer sentiment, thereby deferring or reducing discretionary spending. Despite slower than typical growth, online adoption grew steadily over the last year. However, there is still massive headroom for growth. Overall, online… 

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