After spending years working in the beauty industry at brands like Estée Lauder and Ipsy, Priyanka Ganjoo decided to start one of her own.In 2021, she founded Kulfi, a cosmetics company inspired by her South Asian heritage—Kulfi is the name of a South Asian dessert that’s similar to ice cream. “I found that there were still not products that really were designed for my undertone, which is a little bit olive and gold. A lot of South Asian people have that undertone,” she told us.Ganjoo said she also felt compelled to start Kulfi because of the “emotional gap” she found while conducting…
How Kulfi Beauty evolved its marketing strategy – Marketing Brew
