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How TikTok is responding to advertisers’ concerns about potential bans | Advertising – Campaign Asia

How TikTok is responding to advertisers’ concerns about potential bans | Advertising – Campaign Asia

Last week, TikTok CEO Shou Zi Chew testified before hostile lawmakers in the US Congress following an ultimatum from the Biden administration for TikTok parent company ByteDance to sell the app or potentially face a ban in the US. The request was issued due to concerns about how TikTok handles user data and shares it with its Chinese parent company. The Biden administration and lawmakers raised the concerns because even though TikTok has repeatedly denied that US data flows to China, investigations have shown otherwise. Buzzfeed reported that engineers in China regularly accessed US data. A former TikTok risk manager has also… 

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