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How To Drive More Sales: The Ultimate Multichannel Ecommerce Marketing Guide – Search Engine Journal

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own.The nature of ecommerce marketing has grown increasingly complex.Gone are the days when you could rely solely on a single channel to drive sales for your business.Now, in order to seamlessly integrate into consumers’ daily digital experiences, you must embrace a strategic approach that spans multiple channels.But multichannel marketing comes with a unique set of challenges:Optimization: Product data must be optimized and updated to meet the needs of various sellers like Google, Amazon, etc. User Experience: Customer shopping experiences should be unified and consistent across each marketplace.… 

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