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How to integrate TikTok Shop into your social strategy – Sprout Social

How to integrate TikTok Shop into your social strategy – Sprout Social

TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create a new shopping experience (#IBoughtItonTikTok). Still, these new TikTok shopping features come with a learning curve.For example, you might be wondering how to integrate it into your social strategy in a way that fits the platform and doesn’t overcomplicate your current approach. Or maybe you’re already managing other social media storefronts and you want to know how to add TikTok Shop to the mix.This article provides an in-depth overview of TikTok Shop and how to make the most of it for your brand by covering the following topics:Table of contents:What is TikTok Shop? How to set up TikTok Shop 7 ways to sell with TikTok Shop 8 tips for integrating TikTok Shop into your social strategy Upgrade your social strategy with TikTok Shop What is TikTok Shop?TikTok Shop is a suite of e-commerce features that allow brands, merchants, and creators to sell products directly within the TikTok app.From drink tumblers to hair dryers to pickle sweatshirts, you’ve probably heard of at least a few products that became massively popular after going viral on TikTok. This phenomenon even spawned the hashtag #TikTokMadeMeBuyIt… 

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EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

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