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How to Leverage the Best of Brick-and-Mortar and Online Retail –

When creating a new retail venture, where should you put your time and effort? Should you set up an online store or stick to a traditional brick-and-mortar retail outlet?Despite all the hype about e-commerce, the brick-and-mortar store is far from obsolete. Buying online and buying in person both offer consumers significant benefits. Depending on your industry, products or services, it may make sense to invest in one model or the other. It’s essential for businesses to understand why shoppers choose a specific purchase channel to better address customer needs and shape a great customer experience.Editor’s note: Looking for the right e-commerce service for… 

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